Get your Business Right from the Start – 10 rules to follow

When you start a business you should start as you mean to carry on. If you do everything correctly, from the beginning, by following good sensible business practices you will establish your business in the marketplace and earn respect and recognition.
It is essential that you get things right from the start, as you cannot always correct your initial mistakes at a later time.
My recommendation is that you build your business like the Pyramids in Egypt, on a very solid base so it will stand for many years.
Here are my 10 rules of construction:
1 Make sure your idea has a positive, clearly defined place in the market.
2 Decide why you will be better, or different, than others.
3 Clearly identify your target audience.
4 Decide how you will sell, market, and promote your business.
5 Will you offer something that will benefit your customers business?
6 Make sure you can provide on-going quality service and support.
7 Guarantee constant supply of goods of the highest quality.
8 Plan your financial business structure and taxes with a CPA.
9 Have your terms and conditions of trading drawn up by a lawyer.
10 Make sure you have sufficient money to start the business and enough to keep it going.
I believe that if you can tick off these 10 points, then you are on the right road to success.

What’s in a name – a lot!

Not using a meaningful business name is a lost and wasted marketing opportunity.
When starting a business you should decide on a company name that reflects what the company has to offer. I do not like names like Jones LLP or Smith & Doe because they can be anything from a lawyer to a dentist, shoemaker or hairdresser.
I do like Smith & Doe Realtors or Jones Shoemakers because at a glance, you know what they offer. The same should apply to your product name, the “Eazeee Floor Cleaner,” “Speedy Car Cleaner,” not “Wipe It;” because does it say what it wipes?
The worst example of poor advertising was a sign I saw recently that said “Sleepezze.” What was it selling or offering? Was it a bed, a pillow, or maybe sleep medication? I will let you guess which it was. All I know is that they wasted their advertising money.
Using a meaningful product, or company name, is capitalizing on the business and gives you a permanent marketing opportunity every time the name of the company and its products are seen.
Always use every opportunity to state exactly, in brief positive descriptive words, what you have to offer, as you may only get a microsecond for someone to see what you sell.

Business failure can be turned into a success!

Too many people think that if they fail in their business pursuits, they are bad business people. However, nothing could be further from the truth. Making mistakes can be good. While this sounds strange, it’s true.
One thing I learned from my business experiences is that everyone makes mistakes in business. If someone says he hasn’t, he either has a bad memory or is a liar.
Since mistakes are usually costly and painful, they are the best way to learn right from wrong. You will always remember what you did to produce an undesirable result and will take the proper measures to never repeat it. If you look at it as part of the learning curve, a misstep is not a big deal. Knowing, recognizing and admitting what you did wrong are crucial steps to prevent you from making any in the foreseeable future.
Mistakes will add strength to your character and make you more cautious, and inquisitive. You will become more street smart, and successful. Don’t be upset if you mess it up, just look at it as something you can correct and then move on.
I failed several times in business, I never was put off by my mistakes. Quite the opposite, they made me more determined to succeed.
The lessons I learned from my mistakes gave me the right perspective, understanding and mentality to achieve business success.
In my book I highlight the mistakes I made, there are good lessons to be learned from these.

How did stress come into our lives?

The word ‘stress’ has become an overused excuse for people’s failure. A word used to shield mistakes and hide normal human vulnerability.
Is stress real or a figment of our imagination? To me, stress is a self-induced state caused by a self-inflicted word. It is used as an excuse for failure or not satisfactorily completing a task.
When a person uses the word ‘stress’ they expect forgiveness and understanding simply because of this word.
Does it mean that on other days, performance, productivity, and attitude will be far higher because this word is not used?
If you consider your job or personal life as stressful, then you are in the wrong job or doing the wrong things.
30, 40, 50 years ago this word was not in the vocabulary, but there was still pressure on people to provide for their families. The word stress is debilitating not only to the person saying it, but others around that person as it seems to offer comfort in defeat, especially since they know others are doing the same.
According to Wikipedia, Stress is a term that is commonly used today but has become increasingly difficult to define. It shares, to some extent, common meanings in both the biological and psychological sciences. Stress typically describes a negative concept that can have an impact on one’s mental and physical well-being, but it is unclear what exactly defines stress and whether or not stress is a cause, an effect, or the process connecting the two. With organisms as complex as humans, stress can take on entirely concrete or abstract meanings with highly subjective qualities, satisfying definitions of both cause and effect in ways that can be both tangible and intangible.
Perhaps the solution to stress is to just stop using the word and work through difficult situations. You may be amazed how positive thoughts can make all the difference. Why not try it? Think positively and get results through effort not words. As they say, actions speak louder than words.
Perhaps the world can become stress-free by simply not using this word!