Book Contents

BOOK CONTENT

Over 100 chapters of useful information to help Entrepreneurs; people who are starting a business; people running a business; and young ambitious and enthusiastic students who want sound, good, practical advice, about their business.

Please click on a title below to view the chapter headings.

 

Title: Starting a Business
Chapters

It Starts with a Buzz

The University of Life

Service, Service, Service

What Business Should You Be In

When is the right time to Start a business

Don’t Be a Flake

Get It Right from the Start-Build Your Business like an Egyptian Pyramid

My First Business Venture

How I Started My Business

Where It Went Wrong

Making a Mistake
Don’t Burn Your Bridges

Damage Limitation and Control

How I Moved On

Controlling Your Financial Exposure

Getting Help with Your Idea

How do You Research Your Idea

Why You Have a Business

Always Be Prepared

Vertical or Horizontal Vision

What Direction to Follow

Leadership and Employing Staff

Guiding Your Management Team

Enjoy Your Work and Your Life

Get Your Products and Services Right

Low Cost Products and Service is not the Way Ahead

Do You Need a Business Partner

Business Expansion

If You Want to Diversify, of What Should You Be Aware

More Examples of Business Expansion

The Importance of Good Time Keeping

Time Management

Real Estate Investment

Finding the Solution

Title: Identifying Your Audience: Marketing & Selling
Chapters

Audience Identification

Marketing Strategy Options

Who Are You Going to Sell to and How

Business Name Recognition

Effective Advertising

Market Intelligence

Special Marketing Offers

Websites

Search Engine Recognition

My Experience with Websites

Portal Websites

The Downside of the Internet

The Best Way to Sell

How to Keep in Contact with Your Customers

Public Relations

Successful Marketing Examples

Thinking Outside the Box-Pop up Stores

Title: Maximizing on Your Audience
Chapters

Getting more from your customers
Customer retention

Title: Financial Management
Chapters

The Importance of Profit and Loss Information

Profit and Loss Statement

Cash Flow

Gross and Net Profit

What Should Your Profit Mark-Up Be

Vanity or Sanity-Sales or Profit

Getting Paid on Time
Chasing a Bad Debt

The Art of Negotiation

Examples of Negotiation

Successful Tips on Negotiation

Title: Raising Money, Buying and Selling a Business
Chapters

Utilizing Your Cash

Buying a Business

Selling a Business

Valuing Your Business-How Much Is It Worth

Raising Money for Your Business

Borrowing Money

Preparing a Business Plan

Preparing to Meet a Bank or Investor

Tips on Negotiating an Investor Deal

An Exit Strategy from Your Business

What to Include In an Investor Agreement

Patents

Title: Professional Advice
Chapters

Lawyers and CPA’s Are Human

The Cost of Professionals

Understand Every Agreement and Contract

Know what you are getting in every deal

Keep Them on Their Toes

How Much Professional Business Advice Should You Listen to

Keep Notes of Meetings

Title: Why Businesses Fail
Chapters

Some of the Reasons for Failure

Is It Time to Expand or Diversify

Have You Enough or Too Many Staff

How to Expand Your Existing Business

What You Should Do Now

Title: What is an Entrepreneur
Title: Summary of Points to Remember

Starting a Business

Chapters

  1. It Starts with a Buzz
  2. The University of Life
  3. Service, Service, Service
  4. What Business Should You Be In
  5. When is the right time to Start a business
  6. Don’t Be a Flake
  7. Get It Right from the Start-Build Your Business like an Egyptian Pyramid
  8. My First Business Venture
  9. How I Started My Business
  10. Where It Went Wrong
  11. Making a Mistake Don’t Burn Your Bridges
  12. Damage Limitation and Control
  13. How I Moved On
  14. Controlling Your Financial Exposure
  15. Getting Help with Your Idea
  16. How do You Research Your Idea
  17. Why You Have a Business
  18. Always Be Prepared
  19. Vertical or Horizontal Vision
  20. What Direction to Follow
  21. Leadership and Employing Staff
  22. Guiding Your Management Team
  23. Enjoy Your Work and Your Life
  24. Get Your Products and Services Right
  25. Low Cost Products and Service is not the Way Ahead
  26. Do You Need a Business Partner
  27. Business Expansion
  28. If You Want to Diversify, of What Should You Be Aware
  29. More Examples of Business Expansion
  30. The Importance of Good Time Keeping
  31. Time Management
  32. Real Estate Investment
  33. Finding the Solution

Identifying Your Audience: Marketing & Selling

Chapters

  1. Audience Identification
  2. Marketing Strategy Options
  3. Who Are You Going to Sell to and How
  4. Business Name Recognition
  5. Effective Advertising
  6. Market Intelligence
  7. Special Marketing Offers
  8. Websites
  9. Search Engine Recognition
  10. My Experience with Websites
  11. Portal Websites
  12. The Downside of the Internet
  13. The Best Way to Sell
  14. How to Keep in Contact with Your Customers
  15. Public Relations
  16. Successful Marketing Examples
  17. Thinking Outside the Box-Pop up Stores

Financial Management

Chapters

  1. The Importance of Profit and Loss Information
  2. Profit and Loss Statement
  3. Cash Flow
  4. Gross and Net Profit
  5. What Should Your Profit Mark-Up Be
  6. Vanity or Sanity-Sales or Profit
  7. Getting Paid on Time
    Chasing a Bad Debt
  8. The Art of Negotiation
  9. Examples of Negotiation
  10. Successful Tips on Negotiation

Maximizing on Your Audience

Chapters

  1. Getting more from your customers
    Customer retention

Why Businesses Fail

Chapters

  1. Some of the Reasons for Failure
  2. Is It Time to Expand or Diversify
  3. Have You Enough or Too Many Staff
  4. How to Expand Your Existing Business
  5. What You Should Do Now

Professional Advice

Chapters

  1. Lawyers and CPA’s Are Human
  2. The Cost of Professionals
  3. Understand Every Agreement and Contract
  4. Know what you are getting in every deal
  5. Keep Them on Their Toes
  6. How Much Professional Business Advice Should You Listen to
  7. Keep Notes of Meetings
 

 

Raising Money, Buying and Selling a Business

Chapters

  1. Utilizing Your Cash
  2. Buying a Business
  3. Selling a Business
  4. Valuing Your Business-How Much Is It Worth
  5. Raising Money for Your Business
  6. Borrowing Money
  7. Preparing a Business Plan
  8. Preparing to Meet a Bank or Investor
  9. Tips on Negotiating an Investor Deal
  10. An Exit Strategy from Your Business
  11. What to Include In an Investor Agreement
  12. Patents

Motivate Yourself to Success

Chapters

  1. Memory Attitude
  2. Do Not Compare Yourself with Others – Just believe in Yourself
  3. Putting Effort into Success
  4. Success Is Your Responsibility
  5. Stay Focused at All Times
  6. Removing Limitations
    Getting the Best Out of Your Life
  7. Happiness and Self Belief
  8. Being Competitive
  9. Leave Your Baggage Behind

What is an Entrepreneur

Summary of Points to Remember

Shopping cart
Start typing to see posts you are looking for.
Shop
Wishlist
0 items Cart
My account