Book Contents
Over 100 chapters of useful information to help Entrepreneurs; people who are starting a business; people running a business; students leaving college, or University, who want sound, good, practical advice, about their business.
Please click on a section title below to view all the chapter headings of that section.
Identifying Your Audience: Marketing & Selling
Raising Money, Buying and Selling a Business
It Starts with a Buzz
The University of Life
Service, Service, Service
What Business Should You Be In
When is the right time to Start a business
Don’t Be a Flake
Get It Right from the Start-Build Your Business like an Egyptian Pyramid
My First Business Venture
How I Started My Business
Where It Went Wrong
Making a Mistake
Don’t Burn Your Bridges
Damage Limitation and Control
How I Moved On
Controlling Your Financial Exposure
Getting Help with Your Idea
How do You Research Your Idea
Why You Have a Business
Always Be Prepared
Vertical or Horizontal Vision
What Direction to Follow
Leadership and Employing Staff
Guiding Your Management Team
Enjoy Your Work and Your Life
Get Your Products and Services Right
Low Cost Products and Service is not the Way Ahead
Do You Need a Business Partner
Business Expansion
If You Want to Diversify, of What Should You Be Aware
More Examples of Business Expansion
The Importance of Good Time Keeping
Time Management
Real Estate Investment
Finding the Solution
Audience Identification
Marketing Strategy Options
Who Are You Going to Sell to and How
Business Name Recognition
Effective Advertising
Market Intelligence
Special Marketing Offers
Websites
Search Engine Recognition
My Experience with Websites
Portal Websites
The Downside of the Internet
The Best Way to Sell
How to Keep in Contact with Your Customers
Public Relations
Successful Marketing Examples
Thinking Outside the Box-Pop up Stores
The Importance of Profit and Loss Information
Profit and Loss Statement
Cash Flow
Gross and Net Profit
What Should Your Profit Mark-Up Be
Vanity or Sanity-Sales or Profit
Getting Paid on Time
Chasing a Bad Debt
The Art of Negotiation
Examples of Negotiation
Successful Tips on Negotiation
Utilizing Your Cash
Buying a Business
Selling a Business
Valuing Your Business-How Much Is It Worth
Raising Money for Your Business
Borrowing Money
Preparing a Business Plan
Preparing to Meet a Bank or Investor
Tips on Negotiating an Investor Deal
An Exit Strategy from Your Business
What to Include In an Investor Agreement
Patents
Lawyers and CPA’s Are Human
The Cost of Professionals
Understand Every Agreement and Contract
Know what you are getting in every deal
Keep Them on Their Toes
How Much Professional Business Advice Should You Listen to
Keep Notes of Meetings
Some of the Reasons for Failure
Is It Time to Expand or Diversify
Have You Enough or Too Many Staff
How to Expand Your Existing Business
What You Should Do Now
Memory
Attitude
Do Not Compare Yourself with Others – Just believe in Yourself
Putting Effort into Success
Success Is Your Responsibility
Stay Focused at All Times
Removing Limitations
Getting the Best Out of Your Life
Happiness and Self Belief
Being Competitive
Leave Your Baggage Behind
