Book Contents

Book Contents

Book Contents

Over 100 chapters of useful information to help Entrepreneurs; people who are starting a business; people running a business; students leaving college, or University, who want sound, good, practical advice, about their business.

Please click on a section title below to view all the chapter headings of that section.

Starting a Business

Identifying Your Audience: Marketing & Selling

Maximizing on Your Audience

Financial Management

Raising Money, Buying and Selling a Business

Professional Advice

Why Businesses Fail

Motivate Yourself to Success

What is an Entrepreneur

Summary of Points to Remember

Title: Starting a Business

It Starts with a Buzz

The University of Life

Service, Service, Service

What Business Should You Be In

When is the right time to Start a business

Don’t Be a Flake

Get It Right from the Start-Build Your Business like an Egyptian Pyramid

My First Business Venture

How I Started My Business

Where It Went Wrong

Making a Mistake
Don’t Burn Your Bridges

Damage Limitation and Control

How I Moved On

Controlling Your Financial Exposure

Getting Help with Your Idea

How do You Research Your Idea

Why You Have a Business

Always Be Prepared

Vertical or Horizontal Vision

What Direction to Follow

Leadership and Employing Staff

Guiding Your Management Team

Enjoy Your Work and Your Life

Get Your Products and Services Right

Low Cost Products and Service is not the Way Ahead

Do You Need a Business Partner

Business Expansion

If You Want to Diversify, of What Should You Be Aware

More Examples of Business Expansion

The Importance of Good Time Keeping

Time Management

Real Estate Investment

Finding the Solution

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Title: Identifying Your Audience: Marketing & Selling

Audience Identification

Marketing Strategy Options

Who Are You Going to Sell to and How

Business Name Recognition

Effective Advertising

Market Intelligence

Special Marketing Offers


Search Engine Recognition

My Experience with Websites

Portal Websites

The Downside of the Internet

The Best Way to Sell

How to Keep in Contact with Your Customers

Public Relations

Successful Marketing Examples

Thinking Outside the Box-Pop up Stores

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Title: Maximizing on Your Audience

Getting more from your customers
Customer retention

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Title: Financial Management

The Importance of Profit and Loss Information

Profit and Loss Statement

Cash Flow

Gross and Net Profit

What Should Your Profit Mark-Up Be

Vanity or Sanity-Sales or Profit

Getting Paid on Time
Chasing a Bad Debt

The Art of Negotiation

Examples of Negotiation

Successful Tips on Negotiation

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Title: Raising Money, Buying and Selling a Business

Utilizing Your Cash

Buying a Business

Selling a Business

Valuing Your Business-How Much Is It Worth

Raising Money for Your Business

Borrowing Money

Preparing a Business Plan

Preparing to Meet a Bank or Investor

Tips on Negotiating an Investor Deal

An Exit Strategy from Your Business

What to Include In an Investor Agreement


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Title: Professional Advice

Lawyers and CPA’s Are Human

The Cost of Professionals

Understand Every Agreement and Contract

Know what you are getting in every deal

Keep Them on Their Toes

How Much Professional Business Advice Should You Listen to

Keep Notes of Meetings

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Title: Why Businesses Fail

Some of the Reasons for Failure

Is It Time to Expand or Diversify

Have You Enough or Too Many Staff

How to Expand Your Existing Business

What You Should Do Now

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Title: Motivate Yourself to Success


Do Not Compare Yourself with Others – Just believe in Yourself

Putting Effort into Success

Success Is Your Responsibility

Stay Focused at All Times

Removing Limitations
Getting the Best Out of Your Life

Happiness and Self Belief

Being Competitive

Leave Your Baggage Behind

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Title: What is an Entrepreneur
Title: Summary of Points to Remember

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